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Back in 1969 Toyota came onto the pick-up truck scene with Hilux, a small truck that housed a 1.9-liter engine that was sold exclusively in Japan. When Toyota brought their pickup to America it was renamed the Toyota Truck.

1995 was a good year. #TacoTuesday pic.twitter.com/YgVMo7lVZ0

— Toyota USA (@Toyota) August 15, 2017

When done wisely, reducing a vehicle's weight can have several beneficial effects. That's why we were pleased to learn recently that Toyota had earned an Altair Enlighten Award at the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), for its use of a pioneering weight-reducing vehicle closure system in the Prius Prime's liftgate.

 

A post shared by toyotausa (@toyotausa) on Aug 8, 2017 at 4:55pm PDT

You’re familiar with the variety of new technology and features in the new 2018 Toyota Corolla, but aside from offering premium options at an economical price, this model also has a rich history dating back decades.

Showing off this 1969 stunner back at the 1968 @thechicagoautoshow #TBT #Corolla pic.twitter.com/2YApy0Ww5W

— Toyota USA (@Toyota) August 17, 2017

It's 7:00 a.m.

You're stuck in traffic.

You haven't had your coffee yet. Things are going... great.

At long last, like the clouds parting in the heavens, the car in front of you begins to move. You step on the gas, eager to get off the baking-hot roads, and—crash!

It was a false-alarm. The car in front of you hit the brakes again, but you didn…

When you're shopping for a pickup truck in El Paso, chances are you're looking at factors like tow rating, torque, configurations, and how much it costs now. You might not be thinking about how much it will sell for three years down the road. But maybe you should.

According to ALG, after three years, the 2017 Toyota Tundra will retain 61 percent of its value. Competitors like the Ford F-150, Chevy Silverado, and Ram 1500? They only retain between 49 and 55 percent of their original value.

If you plan to eventually sell your truck, that difference means…

Do you have some heavy toys to haul? Do your adventures tend to take you on difficult terrain? The 2017 Toyota Tacoma can handle both your heavy-lifting and your off-road needs.

A bit nimbler than its larger truck brethren, the Toyota Tacoma excels in finding a way around obstacles to help get you and your heavy gear to your next adventure.

Fully-equipped, this truck can carry up to 1,440 pounds in its truck bed or tow up to 6,800 pounds. That's enough brawn to bring some of your heftier playthings along for the ride.

Maintaining and keeping your battery in a good working order, can be the one thing keeping you from getting stranded, late for an important meeting, or even worse, because your car won't start! Your battery has many reasons why it's one of the popular reasons people have car trouble. Getting your battery checked on a periodic basis, can pay dividends in the long run. By ensuring your battery is in tip-top shape, and has gotten replaced, can help ensure that you are never put in the situation of a car that won't start when it is supposed…

Getting your tires rotated regularly has many benefits. An immense benefit is that you will generally prolong the life of your tires so that you won't have to replace them prematurely. If you never end up rotating your tires, they will potentially wear unevenly and eventually wear out a significant amount of miles sooner than if you were to keep them properly maintained. You don't want to be in the situation where you have to replace your tires sooner, especially if you can get more life out of them. Tires can get very expensive to replace, so you…