Recently, Toyota Motor Corporation launched their "Start Your Impossible" global initiative that's meant to encourage employees, partners and customers to overcome obstacles and link them to the company's core beliefs. Toyota believes that mobility means much more than vehicles; it's about surpassing challenges, making your dreams come true and realizing your full potential.
Toyota has long been driven to contribute to society as a whole, a commitment made clear by the company being the first mobility partner of The Olympic Games and The Paralympic Games. In fact, Toyota also announced a new website, www.MobilityForAll.com, that will be rolled out in phases and will be accessible for users with various impairments. All coding and design will work to make the website experience equally enjoyable for all, whether their impairment is of a visual, auditory, cognitive or mobile nature.
In a press release, Toyota President Akio Toyoda remarked, "“Throughout our history, Toyota has made the impossible possible through innovation and passion, and by continuously challenging the definition of impossible. Today, the automobile industry is clearly amidst its most dramatic period of change -- and during this time Toyota remains committed to making ever better cars."
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