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Toyota showcased its latest-generation Prius model at the New York International Auto Show this past winter -- and we haven't been the same ever since. The 2017 Prius Prime is touted as the next exciting chapter in the hybrid story; debuting an updated look and even more range for even more moments.

"Toyota's innovation can create a world where anything is possible," describes Toyota. "Where we can charge toward the next exciting chapter for hybrids. What if you found a vehicle that had style, was fun to drive and had excellent efficiency? What if you didn't have to choose between good for all and good for you? Prius Prime encompasses this vision, where a vehicle can be as inspiring to the human spirit as it is mindful of the world around us."

Along with an enticing backstory, the Prius Prime features tech-savvy amenities, a four-seat layout and a projected 120 mpge. If you're interested in learning more while you wait for its late 2016 release, contact our El Paso, Texas showroom for questions regarding availability, pricing, etc.

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